CPC Calculator
Enter your ad spend and clicks to find your exact cost per click, plan campaign budgets across Google Ads, Facebook and TikTok, and work out the target CPC that keeps your advertising profitable.
Out of 100 clicks, how many people buy? (e.g. 2%)
How much ad cost can you afford per sale?
This is an estimate — real CPC depends on the ad platform, competition and targeting. Rates can change.
How to use
- Choose a tab: Find CPC, budget planner, or target CPC.
- Enter the values and press Calculate.
- Decide your ad budget from the result.
Tips
- The budget planner tab shows how many clicks a given budget buys.
- Target CPC should stay well below your profit per conversion to stay profitable.
- Compare CPC across Google, Facebook and TikTok — intent differs, so costs differ.
- Accidental and low-quality clicks inflate CPC; watch traffic quality, not just cost.