CTR Calculator
Click-through rate shows how well your ads, emails or pages turn views into clicks. Enter impressions and clicks to get the percentage, compare it against typical benchmarks for your channel, or plan backwards from a target.
Calculate CTR
How many people saw it
How many people clicked
0%
Click-Through Rate
Formula: (Clicks / Impressions) x 100
Reverse: how many clicks do you need?
Reverse: How many impressions do you need?
Typical CTR Benchmarks
| Channel | Typical CTR Range |
|---|---|
| Google Search Ads | 6% - 7% |
| Display Ads | 0.4% - 0.6% |
| Social Media Ads | 0.8% - 1.2% |
| Email Campaign | 2% - 3% |
| SEO / Organic Results | 1% - 2% (depends on position) |
These are typical industry ranges — they can vary based on your business, audience and creative.
How to use
- Enter impressions and clicks, then select a channel.
- Press Calculate CTR — you will also get a benchmark comparison with the result.
- Use the reverse calculators for target planning.