Customer Lifetime Value Calculator
Know what one customer is really worth. Enter your average purchase value, how often they buy, and how long they stay — the estimated CLV appears with a plain English explanation.
Your numbers
$
Typical amount of one order or bill.
How many times the average customer buys each year.
How long a typical customer keeps buying from you.
Result
$0
Estimated customer lifetime value
$0
Value per customer per year
How to use
- Enter your average purchase value — the typical amount of one order.
- Enter how many times an average customer buys from you per year.
- Enter how many years a typical customer stays with you.
- Press Calculate CLV to see the total lifetime value and the yearly value.
Formula: CLV = average purchase value × purchases per year × lifespan in years.
Tips
- Compare CLV with your customer acquisition cost — CLV should be at least 3 times higher.
- The cheapest CLV boost is retention: keeping customers one year longer is usually free.
- Raise average order value with bundles instead of discounts.
- Calculate CLV separately for your best segment — that is where to aim marketing.