Influencer Sponsorship Rate Calculator
Estimate a fair rate for a sponsored post. Enter your platform, followers, engagement rate, niche and content type — the tool applies industry base-rate formulas with engagement and niche adjustments.
Low rate
—
Standard rate
—
Premium rate
—
Rate breakdown
This is an estimate based on widely published industry formulas, not a guaranteed price. Negotiate up for exclusivity, usage rights and tight deadlines.
How to use
- Pick your platform, niche and the content type the brand wants.
- Enter your follower count and average engagement rate.
- Read your rate range and the annualized value at your posting pace.
Note: Rate = (Followers / 1000) x Platform base x Engagement multiplier x Niche premium x Content multiplier. Low = 0.7x, premium = 1.5x of the standard rate.
Tips
- Engagement moves your rate more than followers — a small active audience can out-earn a large passive one.
- Charge more for full usage rights, paid-boost permission and category exclusivity.
- Package deals (three reels plus stories) sell better than one-off posts and are easier to plan.
- Recheck your engagement rate every few months and raise your rates as it grows.