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Logo Color Palette Generator

Pick an industry and a style, then generate five complete brand palettes. Click any color to copy its HEX code, and see each palette on a mock logo preview.

Tip: click any color swatch to copy its HEX code.

How to use

  1. Choose the industry or vibe that matches your brand.
  2. Choose a style: modern for clean and bold, classic for trusted and timeless, vibrant for loud and energetic.
  3. Press Generate 5 Palettes. Each palette has five colors with HEX codes.
  4. Click a swatch to copy the HEX code, then paste it into your logo tool or designer brief.
  5. Press the button again for a fresh set of five palettes.

Notes on choosing brand colors

  • Use the 60-30-10 rule. Let one color take about 60% of your brand (backgrounds), a second about 30% (surfaces, sections), and a strong accent the last 10% (buttons, logo marks). A logo palette gives you all three roles.
  • Check contrast. Text should stand out clearly against its background. Light text on a dark color, or dark text on a light color, keeps your logo readable at small sizes.
  • Limit to two or three colors. Simple logos are easier to print, embroider, and remember. Use the extra palette colors for your website and packaging, not for the logo itself.
  • Match the mood. Blue signals trust, green signals health and growth, red and orange signal energy, black and gold signal premium. Pick the feeling before the favorite color.
  • Test on white and black. A good logo works on a white page, a dark footer, and a single-color stamp. Try each palette against both backgrounds.