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Markup Calculator

Price your products with confidence — enter cost to get selling price, profit and markup percent, and convert any markup into the matching margin. Results update live as you adjust the numbers.

Result
Enter values to see the result.

How to use

  1. Enter your cost price and the markup percent you want to apply.
  2. See the selling price, profit and the matching margin update live.
  3. Or work backwards: enter the selling price to find the markup and margin.
  4. Use the margin figure when comparing profitability across products.

Note: A 25 percent markup is only a 20 percent margin. Quote clearly which one a deal uses.

Tips

  • Remember: 25% markup on cost is a 20% margin on price — they are not the same.
  • Compare margin, not markup, when judging products against each other.
  • Test a few prices to find the balance between profit and sales volume.