Wholesale to Retail Margin Calculator
Built for shopkeepers in Pakistan. Enter your purchase price with its unit (piece, dozen, carton or kg), your selling price per piece and overhead costs — and see your real profit per piece, margin, markup and break-even quantity.
Purchase Price
Selling Price and Quantity
Overhead Costs (Rs)
Results
Margin vs Markup — What Is the Difference?
Margin is your profit as a percentage of the selling price. It answers: "Out of every 100 rupees the customer pays me, how many rupees are my profit?"
Markup is your profit as a percentage of the cost price. It answers: "How much extra am I adding on top of my cost?"
Example: if an item costs you Rs 80 and you sell it for Rs 100, your profit is Rs 20. The markup is 20 out of 80 = 25%, but the margin is 20 out of 100 = 20%. The markup is always a bigger number than the margin for the same sale.
As a shopkeeper, use margin to see your true earning on each sale, and use markup when you set prices by adding a percentage on top of cost.