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SWOT Analysis Generator

Build a clear SWOT analysis for your business idea or company. Answer the guided prompts, add bullet points for each of the four areas, then generate a clean 2x2 matrix you can copy, download or print.

S — Strengths (internal, positive)

Prompts: What do you do better than competitors? What unique skills, assets or resources do you have? What do customers praise you for?

    W — Weaknesses (internal, negative)

    Prompts: Where do competitors beat you? What resources are you missing? What do customers complain about?

      O — Opportunities (external, positive)

      Prompts: What market trends can you ride? What new customers or regions could you reach? What gaps did competitors leave open?

        T — Threats (external, negative)

        Prompts: What could hurt demand or raise costs? What are competitors planning? What regulations or risks loom ahead?

          SWOT matrix

          Strengths Weaknesses
          Opportunities Threats

          How to use

          1. Optionally type your business or idea name, then add bullet points under Strengths, Weaknesses, Opportunities and Threats — type a point and press Enter or the Add button.
          2. Use the example prompts under each card to think deeper, or press Load example to see a filled sample.
          3. Press Generate 2x2 matrix to see your SWOT as a classic four-box table.
          4. Export with Copy, Download .txt or Print. Click a bullet point to remove it.

          Note: a strong SWOT has at least 3 to 4 honest points per box. Be realistic about weaknesses and threats — the analysis only helps if it reflects the real situation.