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UTM Campaign Builder

Build clean UTM-tagged links for your email, social media and ad campaigns, so every click is tracked properly in Google Analytics. Fill in source, medium and campaign name, press Build UTM Link, copy the result and use it in your posts.

Spaces are automatically changed to underscores (_) and everything becomes lowercase.

Parameters added:

ParameterValue

How to use

  1. Enter your page URL (with https://).
  2. Write the Source (where it is shared), the Medium (which channel) and the Campaign name.
  3. Press "Build UTM Link", copy the link and use it in your email or social post.

This link will show in the "Traffic acquisition" report in Google Analytics 4.

Good to know

  • Always use the same naming pattern (for example lowercase with hyphens) so reports stay tidy.
  • Fill in Source, Medium and Campaign Name at minimum — the rest are optional.
  • The finished link shows up under 'Traffic acquisition' in Google Analytics 4.
  • Test the built link in a new tab before using it in a real campaign.