Wholesale vs Retail Margin Comparator
Compare margins across your products. Enter the wholesale cost and planned retail price of each item, and the tool shows the margin in rupees and percent per product, highlights the best and worst margin, and computes the overall weighted margin.
Add a product
For the weighted total.
Products 0
| Product | Cost | Price | Margin (Rs) | Margin % | Units | |
|---|---|---|---|---|---|---|
| No products yet. Add products above or load the sample data. | ||||||
Summary
Best margin
—
Worst margin
—
Total margin (Rs)
Rs 0
Weighted margin
0.0%
Bars show margin percent per product. Green marks the best margin, red marks the worst.
How to use
- Add each product with its wholesale cost, planned retail price, and expected units sold.
- The table shows margin in rupees and percent for every product.
- The best and worst margins are highlighted so you can adjust prices.
- Check the weighted margin for the overall picture across all products.
- Press Export CSV to download the comparison for your records.
Tips
- Use margin percent, not just rupees, to compare a Rs 50 item with a Rs 5,000 item fairly.
- Set expected units honestly — the weighted margin only helps if the volumes are realistic.
- If one product has a very low or negative margin, it may work as a loss leader only if it pulls sales of high-margin items.
- Re-run the comparison whenever wholesale costs change, since margins shift silently.